Dessert Buffet Marketing Plan - 14068 Words

FINAL REPORT ICBM 503 Marketing Management Topic: My Sweeties (Dessert Buffet Restaurant) Submitted To: Dr.Dissatat Prasertsakul Prepared by: Nicharat Kanjanahaluetai 5338882 Chuchai wongtaweerat 5338888 Araya Gerabun 5338889 Keerati Mahapluerkpong 5338893 Tatchapol Jira-alongkorn 5338904 Khanangrat Rattanadhornchareonchai 5338906 Table of Contents 1. Executive Summary 3 2. Situation Analysis 4 2.1. Market Demographic 4 2.2. Market Demands 5 2.3. Product Life Cycle 6 2.4. SWOT Analysis 9 2.5. Competition and Buying Patterns 10 2.6. Product offering 13 2.7. Keys to success 15 2.8. Critical Issues 15 3. Marketing Strategy 16 3.1. Mission Statement 16 3.2. Vision 16 3.3. Slogan 16 3.4. Target Market 16 3.5. Product Positioning†¦show more content†¦Competitor is one thing to make the business profit decreases. In additional our expected maximum net profit would be almost 900,000 per month. We plan to start our operation in 2012 which would mainly be about construction. The business will begin in 2013. After doing financial analysis and payback calculation, we expect to make profit in the second year of operation. The quantity to break-even point is almost 35,000 people which average price is 210 baht. We also to calculate for fixed asset, rental expense, operating expenses and raw-material cost. We therefore, reach a number of started expenses as almost 9,000,000 baht. My sweeties might need some debt financing in the beginning to start up business. Our business required several positions in order to run the restaurants smoothly, the organizational chart will show all requested workers in this shop. Each position is meaningful and every effort will contribute to the succe ss of the company. As this is a market plan for the new business area in dessert industry, we think that this is a good opportunity for many people who love service business as well as enjoy dessert. This project is feasible and will definitely generate profit and experiences to entrepreneurs. However, deep and detailed analyses are required in further processes. We hope that this report willShow MoreRelatedLittle Tsukiji : The Market Industry Profile Essay1908 Words   |  8 Pagescompetitors in the neighbourhood of Tanjong Pagar. Teppei Japanese restaurant Hanare Cafe Tendon Ginza Itsuki Hokkaido Izakaya Products Sashimi rice bowls, such as Bara-Chirashi. Dining at the bar. Set menu and buffet available. Cafà © style dining. Set menus include Bara-Chirashi. Buffet style means that customers create their own Bara-Chirashi. Specialty in tempura rice bowls. Fresh seafood and meats. Sushi, sashimi and grilled meats Price Medium Medium-High Medium Medium Distribution Dine-in forRead MoreIndia s An Exceptional Subject Resort1420 Words   |  6 Pagesguest need An pleasant knowledge on take back home. . 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